We place huge weight behind our career moves based on things like work environment, the people as well as career development and salary.
Companies strive to get this right – some throw huge resources behind it, you may even see a ‘Chief Culture Officer’ in place (usually a sign that the culture is so bad they’ve had to employ someone to try to sort it out).
So what is Company Culture?
I recently attended an event on this very subject – Culturevist. People there from a wide range of professions – Lawyers, Recruiters, Customer Success, Marketing, Communications etc. All gathered together discussing culture in the workplace– success stories, failures, people seeking help. People there because they care about the environment they work in.
This, for me, shows that culture represents the values and behaviours of employees that make up a company. As an employer can you really answer questions like – Are you an employer/part of a company that really does care about employees? Do you just want them to perform well at work or go that step further and really get behind a positive ‘work-life’ balance?
All or Nothing?
What did Culturevist teach me about Company Culture?
- It’s a collective effort– a movement driven from the top downwards. Driving culture from the bottom up is admirable but the will of employees can count for little if those at the top don’t truly believe in it.
- You can’t just create a culture– you have to show a process towards making it work.
- How? –Being transparent, listening and then acting on what you’ve heard. Having an identity, values and living and breathing them!
- Develop it – Through listening to your employees you identify issues earlier and take necessary action
We want to believe in a company, its products and its people. Essentially we want to be part of a story where we can make a difference.
Working in an environment that allows you to do this is the first step. Great benefits may help in attracting you but they won’t buy long-term loyalty. It’s the sense of control and community that we all crave. Make someone feel part of a team and in control of their own destiny and you’ll find that you’ll have an engaged, inspired and happy workforce.
….but before you get too comfortable. This is an ‘All or Nothing’ game and one that needs to be continually worked at. Companies evolve and so will your culture.